OperationLeave Right
Operation Leave Right is a $5M endowment campaign — a Hard Commit so F3 will last forever. By taking action now we will create generational impact that will outlive any one leader, donor, or PAX. Aye!
This is how we create legacy. This is how we Leave Right.
PLANT, GROW & SERVE small workout groups for men for the invigoration of male community LEADERSHIP.
Plant
- Starter Kits: Books, Cards, Stickers, Flag
- 60% more Starter Kits to new F3 Regions (3 kits per week)
- Boost local marketing and reduce the runway to start “EH-ing”
Grow
- Increase social media impressions by 20% (4.5M → 5.4M)
- Increase META ad views on Facebook + Instagram by 80% (2.8M → 5M)
- Acquire 10k new potential FNGs via ads
Serve
- Increase monthly website traffic by 30% (86k → 110k)
- 58 trips by F3 Leaders → 80 Regions + 1,490 PAX
- 45% more trips in 2027 to build culture
Projected growth
1.3K Regions | 10K AOs » 2031
Current Growth
If F3 closed the doors tomorrow… would we be missed?
Heisenberg would often be heard asking the challenging question, “Would anyone miss F3?” He embodied the legacy of a virtuous leader — one who is followed long after they are gone. Though Heisenberg has moved on, his legacy of leadership remains and what he built continues to be given away. The men of F3 JAX, and throughout F3 Nation, will never stop reaching out their hand to lift a brother up and make sure he does not fight alone. Aye!
Financial Stewardship
Over the past five years, F3 has reduced cost, increased revenue, and maintained the highest standards of fiscal responsibility.
40%
Reduction in expenses
$0 → $711K
Operating reserves
Half
The national avg for admin costs
F3 Annual Expenses
A lean, volunteer-led budget^ — more funding for the mission.
- Marketing$113,000
- Personnel**$263,050
- Contract Support$123,200
- Admin (7.9%)*$55,350
- Leadership$108,500
- Tech$35,500
^F3 Nation/Foundation combined expenses. *Admin costs are 52% of the national average for nonprofits. **Salary + benefits for 1 FTE & stipends for 9 SLT members.
Future Projections
The $5M endowment provides financial security and protects F3’s national infrastructure — less time raising revenue, more time on the mission. Forever.
| Projected Revenues* | |
|---|---|
| Endowment (5% APY) | $250,000 |
| F3 Gear Royalties | $135,000 |
| Donations | $125,000 |
| Other | $10,000 |
| Total | $520,000 |
| Projected Expenses* | |
|---|---|
| F3 Nation Operations** | $230,000 |
| Leadership Investments | $160,000 |
| Marketing Investments | $70,000 |
| Tech Investments | $60,000 |
| Total | $520,000 |
*For the fiscal year beginning January 1, 2031. **Salary + benefits for 1 FTE & stipends for up to 10 SLT members.
The workouts are FREE.The mission is NOT.
THEworkouts are FREE.
mission is NOT.
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